Pay attention if you are a business in Dubai wanting to step up your game in creating a digital presence! Having an attractive website is crucial to shine in this fiercely competitive online world.
Consider this study by Good Firms, which says 73% of website designers call an unresponsive design the top reason for visitors leaving a site.
It indicates the importance of website design to keep users engaged. Dubai is a vibrant and bustling metropolis full of business opportunities. It is particularly hard for businesses in this city to stay ahead of their competitors.
Fortunately, technology has made it easier to impact by creating a website and designing it to win customers. This comprehensive guide contains everything you need to ace the web design game for your business, from best practices to essential tools and the latest trends.
So, are you ready to unlock your creative vibes with the help of our design guide? Let’s dive in:
Hack Your Growth With These Design Best Practices
1. Readable and Skimmable Typography
Typography refers to the way characters and letters are presented and arranged on the page. The typography on your website affects people’s moods and perspectives while reading the text.
Use a typeface on your pages that is accessible, readable, and responsive across all screen sizes. It must align with how you want your customers to perceive your brand.
For example, after two decades, Burberry changed the typeface in its 1998 logo. The luxury fashion brand had an emblem with “Burberry” written in a serif typeface, which is quite outdated now as it’s less readable given the declining attention span of modern audiences. The logo also contained a symbol of a knight riding on a horse.
So, they refreshed their logo with a bold, sans serif typeface and removed the knight emblem to make it appealing to the audiences of the 21st century.
2. Pick An Apt Color Scheme
Colors in your web design should prop up your brand identity, make the site readable and navigable, arouse the right emotion, and appear stunning.
Essentially, it’s the same as typography, as both are essential for the same purposes. Colors impact how you comprehend and engage with content and your feelings while interacting.
For example, the blue color is said to evoke trust, and yellow and red capture attention and ignite excitement in viewers. Depending on your niche and branding, use the right colors for different design elements like CTAs, body content, headers, etc.
3. Utilize White Space To Split Up Design Elements
White space, also called negative space, is the empty area in any composition. Whitespace offers viewers visual gaps to easily digest the page’s text or design.
Using whitespace makes the design look pleasing to the eyes and minimizes distractions. It helps viewers concentrate, process data and figure out the important elements.
You can use white space to separate more critical pieces of information from less important ones using larger blocks of white space, creating a visual hierarchy.
Utilize white space where viewers need some breathing area on your website design, helping them read and navigate content without hassle.
Using white space is a surefire way to create emphasis where you want in your design, like images, headers, or CTAs. Don’t forget to keep the usage of white space consistent across your website to develop a harmonized and unified design.
4. Utilize Texture To Add Depth and Personality
Web textures look like tactile, three-dimensional surfaces and can reproduce the physical feeling of touch with the sense of sight. Textures are remarkable design alternatives to plain colored backdrops, especially if you wish to put personalized, deep vibes to your website.
We recommend using subtle textures as they contribute to making a professional look without overwhelming the site. Use slightly transparent or low-opacity textures to make your design interesting.
You can add texture to the design background, like a textured image or pattern, or use texture on particular components like headers, icons, or buttons. The surface of these elements will draw attention and make them more visible.
Moreover, contrasting textures are trending, facilitate visual interest and add liveliness to your design. The textures used in your website design should go with your brand’s overall feel and appearance. Find textures that reflect your brand values and match your brand personality.
5. Include Pictures To Interact With and Inform Users
Images offer a visual attraction to a web page, making it more stunning and intriguing to readers. You can use images to split up big chunks of information and supply texture and color to your design.
Furthermore, photos capture the eye and urge users to take an action on your site. They can aid users in better comprehending the information, making it more convenient for them to steer through and find what they are searching for.
Images improve the user experience by offering visual hints and assisting your customers in better figuring out abstract concepts. In addition, pictures are a great way to solidify your brand identity by adding uniform imagery and colors across the site. It helps users to recognize and memorize your brand easily.
6. Simplify Your Navigation
Navigation is among the most prominent design components on a web page. It influences whether customers land on your homepage and browse, or abandon it. It’s crucial to keep it as simple as possible.
You can keep your navigation bar horizontal or vertical. In the horizontal style, the main pages are listed horizontally in the website header. It offers users easy access to whatever they are looking for.
You can keep other less important sections in a dropdown menu saying “More.” Users would still find them from above the fold, but they won’t cram the top navigation bar.
7. Make The CTAs Prominent
Call-to-Action buttons are critical components of effective web design, as they guide viewers to take the desired action on a page. The CTAs can be making a purchase, filling out a form, or subscribing to a newsletter.
Your CTA should grab attention in seconds to clarify what action a user should take. Making CTA stand out decreases friction, makes the process simpler, and can help boost conversions. Plus, a noticeable CTA can assist you in developing a neat visual hierarchy.
8. Make The Design Mobile Responsive
The number of smartphone users is increasing at a rate of 4.2% each year and is estimated to be 6.8 billion in 2023. Making your web design mobile responsive is the need of the hour.
Your business website should feature pictures optimized for mobile devices to decrease loading times and prevent disfigured pictures on smaller screens.
Using a design framework like Foundation, Bootstrap, and Materialize can help you achieve your responsive design goals. These responsive frameworks have pre-built components that you can easily incorporate into your website.
Also, eliminate or change some components that can mess up mobile device screens or cause slow load time. Using media queries is also a responsive design tactic that enables you to target various screen sizes and implement several styles accordingly. These are CSS rules to adjust the text and layout of a website for multiple screen sizes.
Many designers use touch-friendly components such as spacing between links and larger buttons because mobile users use touch screens. Mobile devices offer users less screen space to interact with a website, so try simplifying your navigation.
Latest Web Designing Trends In 2023
Here are some of the latest trends that will dominate the web design landscape in 2023:
- Y2K Aesthetic and Nostalgia
- Text-based designs and Y2K fonts
- Unique cursors
- Animated product reveals
- Overstimulation
- Rehabilitating the 404
- Immersive 3D worlds
- Parallel zoom scrolling
- 90s navigation
- Typographic layouts
- Scrapbook aesthetic
- Overlapping text
Some Tools To Design A Website
With technological advancements, it’s super easy to design a stunning website using different apps and software available on the internet or for download. These tools can help you source for and tailor shapes, images, colors, and texts, required for designing the pages of a website.
1. Website Builders
Web-building tools with great design features are very popular these days. They increase your efficiency through drag-and-drop tools and text editors.
2. Adobe Creative Cloud
It provides a suite of robust tools for web design, such as Adobe Illustrator for vector graphics, Photoshop for picture editing, and XD for user experience design.
3. Sketch
It is a vector-based web design software favorite of many designers for its easy interface and robust features.
4. Figma
It is a cloud-based web design tool popular for its collaboration features as it allows multiple team members to work on the same design.
5. WordPress
You probably have heard about wordpress if not used it. It is a content management system created to help people with little development and design experience. It is equipped with several design templates and themes.
6. Canva
Canva is also a renowned graphic design tool that offers elements and templates that can be used to design a website.
Bottom Line
Running a business in Dubai is a high-stakes and fierce game with cut-throat competition. In such an environment, having a solid online presence is crucial, which highly depends on a well-designed website.
We believe the tactics, tools, and knowledge shared in this article will help you ace the art of web designing. It’s time to let your creativity take flight and design a stellar, functional, responsive website that truly conveys your brand voice. Here’s to your online success!
FAQs
How can I design a modern website for my business?
Here are a few steps your business can take to design a modern website:
- Identify your website’s objective.
- Select a contemporary design style that reflects the latest web design trends.
- Make sure your website’s design appears well on all devices.
- Keep the design navigable and simple.
- Incorporate premium-quality videos and pictures.
- Add customer testimonials or reviews.
- Make your contact details or lead form highly visible to help users get in touch with you without hassle.
Can I outsource web design in Dubai for my business’s website?
Yes! You can outsource your web design project to any esteemed web design agency in Dubai. The city exhibits a flourishing environment and a powerful digital sector with multiple companies and professionals who can provide top-notch web design services to your business.
What is a website redesign?
Website redesign is the practice of enhancing and upgrading an existing website’s design, functionality, and structure to better fulfill user needs and accomplish business objectives.
Why would my website need a website redesign?
Your business website may need a redesign for various reasons, including:
- Outdated design
- Poor user experience
- Changes in the company’s objectives
- Technological changes