Designing websites for Arabs requires diligent consideration of cultural nuances and visuals as a visitor decides to explore more or abandon a site in seven to eight seconds. We can help you in this regard with our vast experience in designing cultural sites for arab audiences so stay along as we share our top tips to do that.
Tips to Design UAE Cultural Websites
1. Research, Research and Research
We know doing research is hard but it’s paramount to create a website that resonates with arab audiences and their heritage. Look for brands that are serving local areas, particularly other businesses in your niche to check out their websites. Evaluate how they have designed their site and what marketing tactics they employ.
2. Comprehend Arab Cultural Values
Do you know anything about UAE’s culture? Before you start designing a cultural website for Arabs, spend some time diving into the quirky facets of their culture including their customs, traditions, historical places and art forms.
Then use these insights to sprinkle cultural aspects into your design to attract Dubai’s citizens as they are attracted towards their cultural values.
For example, you may use a hue that indicates Dubai’s heritage such as earthy, gold, green and blue shades because the area is frequently connected with them. Add these tons to your site to craft a beautiful and culturally emotional experience.
3. Get to Know The Market Trends
Your partners, suppliers and colleagues could tell you what are the latest local market trends. It will furnish helpful cultural data to incorporate while designing your website. Ensure that the people you ask for input belong to the UAE or Dubai’s culture.
4. Localization and Language
Although English is being spoken and understood widely around the world, Dubai’s inhabitants still prioritize their first languages especially the common native one, Arabic.
Concentrating on localization and language is pivotal to designing arab cultural websites as they help in efficient communication and cultural relevance. You can use Arabic language in the design and apply a language switcher on your site to enable visitors to swap between languages quickly.
5. Imagery and Visual Design
Try incorporating visual aspects hinting at the UAE’s culture and heritage like significant historical places, patterns, traditions, themes or symbols from the arab world. These elements exude emotions of cultural identification and comfort. A
Dubai’s people love their Arabic civilization and lifestyle so you can elicit feelings in your site’s visitors by nicely representing their values.
6. User Experience and Navigation
Order the data on your site in a manner that will appeal to your visitors and implement simple and easy navigation. Menus, tags and categories offer an excellent way to guide users and simplify for them exploring the content they require.
Helping your audience navigate your website and amplifying their experience is key to success. Top-notch pictures that represent Dubai’s lifestyle, civilization, customs, architecture, and environment perfectly.
Illustrate an array of facets of UAE’s life, such as vibrant celebrations, conventional dressing, calligraphy busy marketplaces and local landscape. Vivid pictures allow audiences to link with your page, nurturing an engaging experience.
7. Use Appropriate Tone
Employ a manner and a tone that is suitable for Dubai’s inhabitants. Bolster a mixture of compassion and professionalism and assume a chivalrous, educated style that acclaims arab’s cultural standards and beliefs.
Also, show respect to the significance of Islam in UAE’s culture and consider religious sensitivities by not including any data that offends or insults the faith and customs of Muslims.
Always recognize Islamic holidays, manners and practices and account for gender roles in arab society. Your content should be considerate and inclusive for both women and men and steer clear from spreading preconceived notions or depicting gender roles stereotypically.
8. Mobile Responsiveness
Optimizing your design for mobile devices is one of the top design tips for UAE websites. The reason? Arab world boasts a mobile phone penetration rate of more than 60%. As marketers, you should emphasise on creating a mobile-responsive design that doesn’t get misaligned when accessed through mobile devices.
9. Social Media Integration
You need to integrate social media networks into your cultural website to productively interact with your visitors. It augments clarity and interaction and nourishes a feeling of belonging.
Facebook, LinkedIn, Twitter and Instagram are some of the highly popular social media sites in the arab region. Recognize which platforms among them are the most relevant to your customers and integrate them into your website. Also share interesting, informative and culturally relevant apt data on your social media profiles. Designate a noticeable location on your website to integrate these social media channels to make it easy for your target audience to access them.
Businesses operating in the arab region should design cultural websites that attract the locals. By implementing our tips, you can design a website for your business that represents arab culture and respects their tradition.