If your online branding is a car, web design is its fuel, without which you can never reach your destination. Web design needs creativity, daringness, and an undying passion for work.
Dubai is a bustling cosmopolitan that supplies a myriad of business opportunities. Small businesses in this city need to capture the attention of their customers to turbocharge their business growth.
We understand it and have curated effective web design ideas for small brands in the Emirate.
Stay with us as we shed light on web design for Dubai-based businesses that can attract, retain and convert visitors when they land on their pages.
7 Best Web Design Ideas for Small Businesses in Dubai
1. Use the Magic of Colors
Yes, colours can do magic on your visitors’ eyes if used considering the colour psychology and your brand identity. Don’t use too loud hues like orange or shocking pink as they can feel super jarring to people, especially if your target audience mainly consists of older people.
Beautiful colours like pastel blues, sand, cool greys, natural greens, light pinks, and warm browns can welcome your visitors in a super appealing way, which can help convert them.
Also, use a neutral background colour like white with contrasting or more vibrant tones for elements you want to draw attention to, such as your products, CTAs, or brand visuals.
It’s an incredible web design idea for self-care or eco-friendly brands such as sustainable fashion businesses or independent skincare labels. You can use the power of pastel colors if your niche demands you to make your buyers feel relaxed such as in reality or finance.
2. Illustrations that Touch the Hearts
You can use various approaches to make your illustrations stand out, but one new trend has been gaining quite traction recently — Neumorphism or “new skeuomorphism.
It’s a way of expressing your brand through visuals using real-life imagery and minimalistic flat-designed icons but with enhanced and fresh 3D-like graphics.
This technique truly impacts site visitors, which is the reason for its fierce popularity in web design. It reflects a more interactive and tangible feeling, even though it doesn’t appear very photorealistic. The effect packs the enigmatic age of simplified realism.
Web designers in Dubai can leverage a splendidly neomorphic look for small business sites by utilizing choosy drop shadows laminated with semi-flat shades, looking like digital debossing or embossing with an astonishing result.
This design works wonders for aspects, such as search bars, text boxes, and buttons, but also product features or icons, and is perfect if you like responsive design.
3. Clear CTA Buttons
So, you create a splendid web design for a small business’s website, and visitors get inspired and fascinated. Then what? Are you telling them what you want them to do?
Your CTAs will do this job. Call-to-action buttons are probably the most significant element of web design as the sole purpose of attracting visitors is to convert them.
Your CTA button should ideally be placed above the fold, bold, big, and catchy to incite action.
4. Cool Animations
When we visit websites with static pictures, we tend to scroll more mindlessly without actually interpreting what the website wants to say with those images.
However, this is not the case with animations. The movement has the power to catch your eye, which is exactly what a business wants.
The trends shift from rigid simplicity to a more engaging approach to discovering new design ideas. Brands are now using avant-garde technology to attract and convert their target audience.
You can think up animation-packed web design ideas for small businesses, such as delicate animations, fleeting page transitions, or an almost over-powering lamenting of movement and media.
You can try placing animation as part of your site’s visual response when a visitor engages with it. For example, animated illustrations and multi-directional page transitions are off-beat ways of interacting with the user when they scroll through your website.
Another commendable idea is parallax animations. This technique involves grouping page elements away from each other into background and foreground extremes, thus creating a parallax effect. It’s an optical illusion where page elements near the visitor seem to move faster than items farther away.
We recommend using this technique if you have an e-commerce site to highlight the features of various products, directing people from galleries to distinct product views. Parallax animations can also do well for educational sites to appeal to children’s quirky side.
5. Text is the King
Text plays a paramount role in your website’s design and can do the talk for your brand. Type-heavy designs can be minimalistic but still highlight your message.
You can play with different colors, sizes, font choices, and typographic layout, the sky is the limit!
If your business is subtle, or under-rated, simplicity can do the magic with sans-serif fonts that are sleek, or moving with lots of empty areas between design components to allow them to breathe, eradicating the less needed parts.
Consider a text design approach if your target audience ponders rationally and analytically or like a straightforward and minimal copy. But if you are designing for a vibrant, overrated, and daring brand, use an intricate approach with big text pieces that fill the entire screen.
6. Add Social Media Element
Small businesses should include social media components in their web design to leverage the power of networks such as Facebook and Twitter. Give the buttons of social media sites that your target customers actively use to help them share your site’s URL with a click. It will also offer visitors a platform to comment and share comments with others.
7. Attract with Electric Colors
Yes, we remember telling you in a previous section to use pastel and calming colours more often to not annoy users. However, as every brand is different from others, yours may need a splash of fiery colours.
Bright colors capture attention like nothing else, still, you can use them in your design in endless ways. For example, Kick Game is a modern trainer and sneaker brand. Their above-the-fold is a ferocious blend of light orange, yellow and pink colours.
Brands in niches such as media or tech have lively, creative, and accepting target customers who would adore and resonate with such bold colour selections.
Designers can amalgam and strengthen various hues into gradients to show your artistic side in an easy yet working way. Gradients add vibrance, motion, and colour to the website’s design in a stunning yet convenient fashion.
They make an absorbing appearance and can be elongated using 3D shades, which are attained through subtle shading to make design aspects seem circular. Also, Apple’s Big Sur OS supports more saturated colours that appear 3D in design.
Bottom Line
We cannot emphasize enough the importance of web design in establishing a strong digital footprint for your business. As users’ attention spans get increasingly shorter, designers face the challenge of creating something that can stop moving hands on the computer mouse.
We are sure these web design ideas will ignite your inventiveness to explore different web design approaches to achieve your specific goals.
FAQs
How much website designer charge to design a website for a small business in Dubai?
Web design companies charge somewhere between AED 5000 to AED 10,000 to design a website for a small business in Dubai.
Should I use Wix to design and develop my small business’s website?
Wix is an efficient and user-friendly website builder with a drag-and-drop interface, effective search engine optimization tools, and hundreds of templates.
Anyone can design a website using Wix but we recommend you conventionally design your website to retain control in your hands, easily customize and update your design whenever you want.
What are the types of web design?
Types of web design include single-page design, static web design, responsive web design, and dynamic web design.
How can I add animations to my website’s design to appeal to viewers?
You can use JavaScript libraries such as Animate.css, GSAP, or CSS animations. Think about scroll-triggered animations and ensure that the animations are responsive, meaningful, and practical.