You probably have heard the adage that is still relevant today, “first impressions are everything”. Your website is the first impression of your brand on the web, and its design plays a crucial role in crafting this impression.
Your website’s design can make or break your business’ first impression. Adobe conducted a study that revealed 59% of users crave beautiful design while only 41% want something plain and simple.
You may not know how a well-designed website or landing page can take your Dubai business to the next level, help you make an identity, and make huge sales.
How can you do it, and what is the science behind it? The below content will answer. So, buckle up and join the ride to learn effective web design techniques for growth in Dubai’s business world.
Have You Ever Heard of the Jobs-to-be-Done Theory?
What if we tell you that you hire them to perform a job when you purchase products or services? Sounds strange? But this is exactly what the Jobs-to-be-done (JTBD) theory tells us.
It means consumers have a need or problem they wish to fix and “recruit” a product to aid them in doing it.
This theory is a robust method that can assist brands in better understanding their audiences and eventually designing more useful services/products.
What is its connection with web design in Dubai? Your website’s design should aim to help visitors “hire” a product/service that solves their problem or improve their life.
If you believe that is your product/service, help them do their job through an optimum website design. And what is an optimum website design?
The following sections will shed light on them, so stay along!
Why Effective Web Design is Key to Your Dubai’s Business Growth?
1- It Establishes Confidence
Trust is everything in marketing. To capture someone as a customer, you need to win their confidence in your brand as someone professional and authoritative in their field.
Now imagine if you land on a business’s page for niche or product-specific information and find a poorly designed website; what will be your idea of their brand?
You probably think of them as lower than their competitors. A business that can’t pay attention to its site’s appearance is less likely to pay attention to crafting its products/services for a better user experience.
Dubai’s business sector is increasingly thriving; therefore, knowing the tricks to capture audiences has become a deciding factor in relative success in any niche.
2- It Enhances SEO Results
Are you surprised to hear that? Yes, UI and UX design greatly impact your site’s possibility of appearing in search results.
You can boost your SEO results by using modern, clean code and adopting a responsive design. Furthermore, search engines prefer websites with orderly and clear navigation architecture for higher rankings. Such architecture improves user experience as they can quickly find the information they require without getting overwhelmed.
Interactive and attention-grabbing visual design components also compel visitors to stay on your page longer, which signals to Google that you are satisfying user intent.
Web-building tools cannot meet these design needs, inhibiting your site’s potential to rank higher with great design. Many organizations hire professional designers or consult acclaimed web design companies to ace this aspect in Dubai’s fiercely competitive market.
3- It Sends A Uniform Brand Message
How a business become a brand? In our opinion, when the idea of your business excites people, it becomes a brand.
It all comes down to a consistent brand identity that includes your message, imagery, and colors.
By using the right colours in your website’s design, your business can evoke the right emotions in its audiences.
People think of companies as objects with no human elements, so adding a personal element to your brand identity is necessary. Don’t get us?
When you see the little blue bird identified with Twitter, the company’s name pops up in your mind in microseconds. Twitter has made it its brand’s emblem, which injects a living being-like familiarity.
Your To-Do-List to Create Effective Web Design for Your Business
1- Call-To-Action For Conversion
Your site is useless if people come, visit, and then bounce back without interacting with you meaningfully. Though it’s good if visitors look at your services, products, blogs, etc., the ultimate goal is for them to take an action you want them to take.
For this, make your CTA button super compelling and place it in the right places to make users click forward in your sales funnel.
2- Incorporate Simple Contact Forms
The second most important thing after your CTA is probably your lead form. Please ensure the forms are short and precise so visitors can fill them in seconds. Otherwise, many leads may turn away due to the long list of information your contact form requires.
Getting most visitors to submit forms is important for you to gather data on leads and contact them.
3- The Home Page Offers The Best Opportunity To Convert
According to a study, users stay on a website’s main image for 5.94 seconds and spend over 50% of their page-viewing time above the fold. So prioritize your home page and describe your value proposition above the fold to compel visitors to scroll down and click away.
4- Mobile-Friendliness Is Crucial
According to Statista, about 97.6% of individuals in the UAE were using any type of smartphone in January 2021. But unfortunately, many websites are still not optimized for appearance on mobile devices.
If your website is one of them, you might be turning off many mobile users with this poor user experience. A mobile responsive web design is a must for companies in Dubai in modern times.
When your website’s design remains intact on all devices, users will easily get your message and converted.
5- Regular A/B Testing To Transform Design From Good To Great
Your task is to optimize the hottest conversion points on design, but implementing them is specific to every website. Therefore, your best bet is to A/B test each design component to find the best one.
6- Display Trust Symbols
Human beings pay special attention to symbols. They showcase trust without words. These can be client testimonials, security badges, awards, brand partnerships, and more.
Businesses emerge every other day in a huge metropolitan like Dubai, which makes earning trust a daunting task for them.
Trust symbols offer social proof and build customers’ confidence. Use them to hint at trustworthiness and authority on your website.
7- Utilize White Space
White or negative space is the vacant space between design components on a page. It is not wasted space but a critical element of web design.
Users can get overwhelmed if you fill every inch of your page with design elements. Here, white space can feel like fresh air for users, enhancing readability.
White space can divide big chunks of content and offers a clear slit between paragraphs, enabling the sight to follow the text.
Adept web designers in Dubai use white space to focus users’ attention on the elements paramount for quick conversions. A web page crammed with colored images, blocks of text, and sections can feel unharmonized or cluttered.
White space brings back the balance to keep the design professional enough, and aesthetic. Finally, it helps users steer your site easily without getting into traffic jams at every round and corner.
8- Focus On Loading Speed
47% of visitors want a website to load up to 2 seconds before leaving it. Your business needs a trustworthy and fast web host to develop online customers’ trust and present your brand as a leading one in UAE.
Wrapping It Up!
So, now you know the secret ingredient to skyrocketing success in the noisy and crammed online business landscape — an optimized web design. This article entails how effective web design can supercharge your conversions, establish credibility, and nurture an incredible user experience.
Your website design can drive your sales and conversions if done right. And we think we did a great job describing the elements of superb website design in this piece and how web design can make a difference. Happy Designing!
FAQs
1. How does web design influence brands?
Great web design strengthens your brand, establishes trust, and boosts your visitors’ confidence to help them make a buying decision.
2. Can a well-designed website help my business in lead generation?
Yes. Your bottom-of-the-funnel prospects can be nurtured to get converted on your website. Great web design reflects your authority and originality as a brand. The colours, layout, typography, and fonts all play a role in setting a visitor’s mood to take the next step.
3. How web design facilitates conversion rate optimization?
Conversion rate optimization (CRO) is the practice of enhancing the percentage of your website’s visitors who take action, like filling out a form or buying something.
Web design helps to optimize conversion rates in the following ways:
- A great UX design improves visitors’ experience, compelling them to take the desired action.
- A convenient navigation structure helps users find the information and CTAs quickly, increasing the chances of conversion.
- A remarkable design has a proper visual hierarchy that draws users’ sight to the most crucial content and calls to action on the page, essentially helping them convert.